We use organic dates grown in sunny orchards of the Coachella Valley in California where the climate is perfect for producing premium dates.  Naturally sweet, dates have a low-glycemic index and are high in fiber, potassium, B vitamins and other nutrients.

​

For thousands of years, dates have been an important component of the diet for those living in the middle east where they served as a key source of nourishment for Bedouin on long journeys across deserts. 

 

So, whether you're traversing the desert, fueling up for your daily exercise or just trying to traverse the workday, dates are the perfect nourishment for your mind and body.  This is why we chose dates as the building block of our energy bars.